Procurement and Supply Chain Management for News- myassignmenthelp

Question: Discuss about theProcurement and Supply Chain Management for News. Answer: The letter is based on the news article that was published about the conditions of the daily workers in the one of largest milk processor in Australia. The title of the article as given by the Herald read as "Australia's largest milk producer to close factories, 360 jobs lost". The article provides an overview of the condition of Murray Goulburn, one of the largest milk supply chains in Australia. The fall in the price of milk created problems in the dairy industry for the past year. Most of the farmers owned thousands of dollars due to the co-operative brand at the time of falling of the prices. The decision taken to improve the financial condition of the farmers cost the jobs of the people working in the factories (Heraldsun.com.au. 2017). The letter criticises the manner in which the news was presented to the public. The letter is addressed to the editor of the Australian Herald pointing out the flaws in the article and the ways to improve in the future. In order to ensure that the news provided to the people can be understood in a proper manner, it is necessary to provide the background of the topic. In this case, the news article focuses on the supply chain management that went wrong in Murray Goulburn. According to Christopher (2016), supply chain management deals with the overview of materials, information and finances of a company. The supply chain process follows in a systematic manner starting from the manufacturers to the customers. The coordination and integration of the flow are conducted with the use of supply chain management within companies (Rushton, Croucher and Baker 2014). The concept of supply chain management can provide a clear idea in the mind of the people before they begin to read the article. Such a concept was missing from the article published by the Herald. The article described the issue directly with the use of the term supply chain management only once. This can prove to be a problem for the people readi ng the article, as most people have no idea about the concept of supply chain management and the fact that it can lead to loss of jobs. Hence, this is one criticism that the article can face based on the lack of clarity provided by the concept. Another important critic that can be drawn from the article is the fact that the article provides a very brief discussion of the event. The fact that the closure of factories can lead to loss of jobs and the fact that this may lead to problems in the dairy industries in Tasmania and Victoria are all that is provided in the article. The investment made by the farmers on the co-op is stated because the company had misled the farmers. The reason behind the misleading of the farmers is not stated clearly in the article. Many factors such as low monetary stability, excess employment and so on can lead a company to mislead its works. Hence, farmers owed debts to the co-op in order to cover up the tracks of the company (Stadtler 2015). A similar situation occurred in Murray Goulburn where farmers were asked to pay the co-op and ended up being in debt. The reason behind the fall in the price of milk is also not stated in the article. The article provides a vague reference to the fact that du e to the fall in the price of milk farmers lost more than thousand dollars that were invested. The reason behind the fall of prices of milk needs to be clearly stated in order to avoid similar conditions in the future. Moreover, such information can help other dairy organisations to avoid such a tragedy in their workplace and save the jobs of the employees (Monczka et al. 2015). Hence, the interview of the managers of other dairy organisations was required to be taken by the newspaper. Despite these criticisms, the article provides an excellent description of the topic. The article gives an amount of people that may be affected due to the loss of jobs. The fact that the article provides the good side of the company is also appreciated. It has been stated that supply chain management requires companies to maintain good financial stability. This is important as maintaining a proper supply chain requires financial stability of an organisation (Maloni et al. 2015). Despite fall in prices of milk, Murray Goulburn was able to pay the farmers and relieve them off their debts. The fact that the article highlighted this segment is a big positive factor for the article. This denotes the fact that news article does not always portray news that consist of negative information about the topic or item of interest. Another positive factor of the article is the fact that display of comments made by the chief executive. This is a positive fact, as it is not easy to gain comments of a person ranked in senior posts of an organisation after some tragic incidents that are of national importance (Dekker et al. 2013). The article managed to provide a brief point of view of the chief executive and provide the thoughts of the company concerning this tragedy. The recommendation about the future step that is to be taken by the managers of Murray Goulburn is not stated in the article. It is not necessary for the editors to provide recommendations based on the topic, however, the article could have provided reviews about managers of other organisations and identify the thought process going on in other dairy organisations. This could help the article gain more praise and ensure that dairy organisations in the country identify the potential threats that exist in the economy of Australia. The factors that led to the fall in the price of the milk in the country could have been analysed by managers of other organisations. Mangan and Lalwani (2016) stated that a catastrophe that can hit the supply chain of one organisation could be critical for other organisations as well. Hence, the opinion of other managers is required in order to understand the seriousness of the issue. The article lacked this factor in presenting its case to the public. Thus, despite the positive results of the article, the fact that it also failed to incorporate the relevant information makes the critic of the article stronger. It is a request to the editor to keep these points in mind while writing about national news in the future Thus, it can be concluded that the article based on the supply chain management in the Australian dairy organisation has been met with a lot of criticism. The criticism has come due to the failure of the article to provide the concept of supply chain management and a proper description of the scenario. The criticism needs to be taken as part of the recommendation for the editor. The strong point of the article was the fact that the interview of the chief executive was taken and published in order to provide an insight into the thought of the senior managers of Murray Goulburn. The negative critics are more because the article lacked clarity and proper description about the occurrence of such an issue. In order to improve the article, the editor needs to ensure that proper information about the topic is provided. It can be helpful to get the interviews of other business organisations regarding the matter that has been investigated . Yours Sincerely, ABC Bibliography Christopher, M. 2016.Logistics supply chain management. Pearson UK. Dekker, R., Fleischmann, M., Inderfurth, K. and van Wassenhove, L.N. eds., 2013.Reverse logistics: quantitative models for closed-loop supply chains. Springer Science Business Media. Heraldsun.com.au. (2017).Herald Sun | Breaking News from Melbourne and Victoria | Herald Sun. [online] Available at: https://www.heraldsun.com.au/ [Accessed 17 Oct. 2017]. Maloni, M., Carter, C., Kaufmann, L. and Rogers, Z., 2015. Publication Productivity in the Supply Chain Management Discipline. Mangan, J. and Lalwani, C., 2016.Global logistics and supply chain management. John Wiley Sons. Monczka, R. M., Handfield, R. B., Giunipero, L. C., and Patterson, J. L. 2015.Purchasing and supply chain management. Cengage Learning. Rushton, A., Croucher, P. and Baker, P., 2014.The handbook of logistics and distribution management: Understanding the supply chain. Kogan Page Publishers. Stadtler, H. 2015. Supply chain management: An overview. InSupply chain management and advanced planning(pp. 3-28). Springer Berlin Heidelberg. Waters, D. and Rinsler, S., 2014.Global logistics: New directions in supply chain management. Kogan Page Publishers. Wisner, J.D., Tan, K.C. and Leong, G.K., 2014.Principles of supply chain management: A balanced approach. Cengage Learning.